{"id":17750,"date":"2016-05-17T08:00:24","date_gmt":"2016-05-17T15:00:24","guid":{"rendered":"http:\/\/spijue.wpengine.com\/news\/76ers-first-team-to-land-jersey-sponsorship-with-stubhub\/"},"modified":"2016-05-17T08:00:24","modified_gmt":"2016-05-17T15:00:24","slug":"76ers-first-team-to-land-jersey-sponsorship-with-stubhub","status":"publish","type":"post","link":"https:\/\/www.juneauempire.com\/sports\/76ers-first-team-to-land-jersey-sponsorship-with-stubhub\/","title":{"rendered":"76ers first team to land jersey sponsorship with StubHub"},"content":{"rendered":"

PHILADELPHIA<\/strong> \u2014 The Philadelphia 76ers have become the first team in the NBA to put a sponsorship logo on player uniforms, striking a deal with StubHub for a spot on one of the hottest pieces of real estate available in sports.<\/p>\n

StubHub, a website that connects ticket buyers and sellers, will have its logo appear on the front left of the jersey in 2017-18 for the start of a three-year trial period. The patches will appear opposite Nike\u2019s logo, and measure about 2\u00bd-by-2\u00bd inches.<\/p>\n

StubHub\u2019s jersey patch will be included on all jerseys sold at Sixers\u2019 home games.<\/p>\n

\u201cWe\u2019re so tightly associated with the event-going experience that it was natural for us to move aggressively and chase this opportunity,\u201d StubHub President Scott Cutler said.<\/p>\n

StubHub will appear in white lettering inside a blue rectangle for home jerseys; blue lettering inside a white rectangle for road jerseys; and red lettering inside a white rectangle for the alternate jerseys.<\/p>\n

The Sixers are set to display the jersey Monday morning in front of the National Constitution Center.<\/p>\n

Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors\u2019 attire in competition. The NBA announced the deal last month and expected the move could generate at least $100 million annually. The NBA becomes the first of the four major sports leagues to allow the corporate sponsorship patch, a step that the NFL, Major League Baseball and NHL have yet to take.<\/p>\n

\u201cI\u2019ve always been jealous of the English Premier League teams. NASCAR figured it out a long time ago,\u201d 76ers CEO Scott O\u2019Neil said. \u201cFor some reason, the big four sports in North America have not. I think it\u2019s an unbelievable opportunity.\u201d<\/p>\n

Major League Soccer teams began selling jersey sponsorships in 2007, and several clubs each generate more than $6 million annually in revenues from ads on the front of jerseys.<\/p>\n

\u201cI think there\u2019s a push to figure out new sources of revenue and the NBA seems to be a leader in that,\u201d O\u2019Neil said.<\/p>\n

Adidas enters the final year of its contract as the NBA\u2019s official outfitter next season. When Nike takes over, its logo will become the first on league\u2019s jerseys, except for those of the Charlotte Hornets, who are owned by Michael Jordan. The logo of his Jordan Brand, a subsidiary of Nike, could be on the Hornets\u2019 instead.<\/p>\n

\u201cThe numbers that have been run that track viewers eyeballs, the numbers are pretty aggressive in terms of where the placement is,\u201d O\u2019Neil said.<\/p>\n

Commissioner Adam Silver said in April the sales can expand the league\u2019s growth oversees by drawing companies who want to be involved.<\/p>\n

\u201cBut there\u2019s a reason this is a pilot program,\u201d he said. \u201cI mean, we listen very closely to our fans, and so we\u2019ll see what the reaction is.\u201d<\/p>\n

The WNBA has allowed teams to sell ad patches since 2009 and the NBA allowed Kia to advertise on the 2016 All-Star game jerseys.<\/p>\n

The Sixers and StubHub already partnered on a ticketing platform for next season that will blend the secondary and primary ticket options on one site. The Sixers will direct all buyers to its team-branded experience on StubHub.<\/p>\n

The Sixers went 10-72 this season, easily the worst record in the NBA, and are primed to win the No. 1 overall pick in Tuesday\u2019s draft lottery.<\/p>\n

\u201cTheir current spot in the standings is largely irrelevant to us because we\u2019re in this for the long term,\u201d Cutler said.<\/p>\n

StubHub also had an advertising patch on the 76ers\u2019 D-League team, the Delaware 87ers, this season.<\/p>\n","protected":false},"excerpt":{"rendered":"

PHILADELPHIA \u2014 The Philadelphia 76ers have become the first team in the NBA to put a sponsorship logo on player uniforms, striking a deal with StubHub for a spot on one of the hottest pieces of real estate available in sports<\/a>. StubHub, a website that connects ticket buyers and sellers, will have its logo appear […]<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[],"yst_prominent_words":[],"class_list":["post-17750","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts\/17750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/comments?post=17750"}],"version-history":[{"count":0,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts\/17750\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/media?parent=17750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/categories?post=17750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/tags?post=17750"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/yst_prominent_words?post=17750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}