Travel Juneau’s business is selling Juneau, and that means knowing the product.<\/p>\n
Liz Perry, Travel Juneau President and CEO, gave a presentation to the Greater Juneau Chamber of Commerce Thursday afternoon about how that effort is going. Perry discussed at length a DestinationNEXT assessment that ranked perception among Juneauites of the capital city’s characteristics.<\/p>\n
“We’re doing great on brand,” Perry said. “We are blowing out of the park in perception. We think a whole lot more of Juneau than most people do of their destination. We’re gung-ho on Juneau.”<\/p>\n
The DestinationNEXT assessment was an online <\/a>survey<\/a> with 69 participants including community leaders, customers and stakeholders during a March 23 workshop. Responses from 92 members of public were also recorded.<\/p>\n DestinationNEXT is a data-driven platform meant to help destination marketing organizations assess strengths, weaknesses and potential opportunities. The survey was a $12,000 that came from the Travel Juneau budget last year, Perry said.<\/p>\n Signage, ability to get around downtown and air access were also identified as perceived strengths.<\/p>\n Local community support and hospitality ranked out as relative weaknesses.<\/p>\n “There’s a perception that we’re offering really bad customer service,” Perry said of the survey results.<\/p>\n