{"id":51665,"date":"2019-08-12T04:30:00","date_gmt":"2019-08-12T12:30:00","guid":{"rendered":"https:\/\/www.juneauempire.com\/sports\/eaglecrest-brings-back-refined-logo-featuring-formline-design\/"},"modified":"2019-08-12T04:30:00","modified_gmt":"2019-08-12T12:30:00","slug":"eaglecrest-brings-back-refined-logo-featuring-formline-design","status":"publish","type":"post","link":"https:\/\/www.juneauempire.com\/sports\/eaglecrest-brings-back-refined-logo-featuring-formline-design\/","title":{"rendered":"Eaglecrest brings back refined logo featuring formline design"},"content":{"rendered":"\n\t\t\t\t<p>Eaglecrest Ski Area turned back the clock in coming up with its new logo.<\/p>\n\t\t\t\t<p>The ski area revealed on social media last month it would be swapping out its logo with an &ldquo;old friend,&rdquo; a revised version of Eaglecrest&rsquo;s original logo from 1976.<\/p>\n\t\t\t\t<p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bzyc8hXlsRN\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bzyc8hXlsRN\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bzyc8hXlsRN\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Thank you @shinstitute for helping us recreate the new (old) logo! Swipe right \u27a1\ufe0f #newlogo #oldlogo<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/skieaglecrest\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Eaglecrest Ski Area<\/a> (@skieaglecrest) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-07-11T19:32:18+00:00\">Jul 11, 2019 at 12:32pm PDT<\/time><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\t\t\t\t<p>Gone is the orange bald eagle and mountain range set against a blue and black backdrop. Taking its place is a red, teal and black eagle head overlapping a cutout of Alaska.<\/p>\n\t\t\t\t<div class=\"post-attachment in-story\"><a href='https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"972\" src=\"https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos.jpg\" class=\"attachment-full size-full\" alt=\"A side-by-side look at Eaglecrest&#146;s new and old logos. (Courtesy photos | Eaglecrest)\" srcset=\"https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos.jpg 2048w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos-300x142.jpg 300w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos-1024x486.jpg 1024w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos-640x304.jpg 640w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos-1200x570.jpg 1200w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_Eaglecrest_Logos-1920x911.jpg 1920w\" sizes=\"auto, (max-width: 1199px) 98vw, 1200px\" \/><\/a><p class=\"p-exclude\">A side-by-side look at Eaglecrest&rsquo;s new and old logos. (Courtesy photos | Eaglecrest)<\/p><\/div>\n\t\t\t\t<p>&ldquo;I think with the new logo, it represents the original Eaglecrest when it was first formed, all that community passion behind it,&rdquo; Erin Lupro, Eaglecrest&rsquo;s Director of Snowsports School, Rental, Repair and Retail, said.<\/p>\n\t\t\t\t<p>Lupro said the old logo was originally going to be saved for the ski area&rsquo;s 50th anniversary season. However, she said the staff liked it so much they wanted to bring it back sooner.<\/p>\n\t\t\t\t<p>Lupro, who started working on the project last summer, said she couldn&rsquo;t find who created the old logo. In an effort to make sure it would still be culturally appropriate to use, Eaglecrest consulted with Sealaska Heritage Institute President Rosita Worl. <\/p>\n\t\t\t\t<p>Worl told the ski area the design would not be considered cultural appropriation. <\/p>\n\t\t\t\t<div class=\"post-attachment in-story\"><a href='https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1378\" src=\"https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413.jpg\" class=\"attachment-full size-full\" alt=\"A sticker showing the original Eaglecrest logo. (Courtesy Photo | Eaglecrest)\" srcset=\"https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413.jpg 2048w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413-300x202.jpg 300w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413-1024x689.jpg 1024w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413-640x431.jpg 640w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413-1200x807.jpg 1200w, https:\/\/www.juneauempire.com\/wp-content\/uploads\/2019\/08\/18041631_web1_IMG_1413-1920x1292.jpg 1920w\" sizes=\"auto, (max-width: 1199px) 98vw, 1200px\" \/><\/a><p class=\"p-exclude\">A sticker showing the original Eaglecrest logo. (Courtesy Photo | Eaglecrest)<\/p><\/div>\n\t\t\t\t<p>&ldquo;SHI&rsquo;s policy seeks protection of clan crest designs and restricts others but the clan from using them, but the policy allows for public, general use of generic formline design,&rdquo; she said in an email to the Empire.<\/p>\n\t\t\t\t<p>Worl said she proposed that SHI artist Donald Gregory improve the design&rsquo;s formline elements.<\/p>\n\t\t\t\t<p>&ldquo;Donald has studied with master artists, and he knows and understands formline,&rdquo; Worl said.<\/p>\n\t\t\t\t<p>Lupro said the mountain has gone through about five different logos. The new design will appear on everything including promotional material, rental shop equipment and sweatshirts starting next season.<\/p>\n\t\t\t\t<p><hr \/><\/p>\n\t\t\t\t<p><b>\u2022 Contact sports reporter Nolin Ainsworth at 523-2272 or nainsworth@juneauempire.com. Follow Empire Sports on Twitter at @akempiresports.<\/b><\/p>\n\t\t\t\t<p><hr \/><\/p>\n\t\t\t","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s an &lsquo;old friend&rsquo; to some. <\/p>\n","protected":false},"author":425,"featured_media":51666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","wds_primary_category":9,"footnotes":""},"categories":[9,6],"tags":[],"yst_prominent_words":[],"class_list":["post-51665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-sports"],"_links":{"self":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts\/51665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/users\/425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/comments?post=51665"}],"version-history":[{"count":0,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/posts\/51665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/media\/51666"}],"wp:attachment":[{"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/media?parent=51665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/categories?post=51665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/tags?post=51665"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.juneauempire.com\/wp-json\/wp\/v2\/yst_prominent_words?post=51665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}